Trade Shows · B2B Sales

A Trade Show Isn't Sightseeing: Five Target Accounts and a 48-Hour Follow-Up

A trade show is for winning orders, finding distributors and watching competitors. If you return after three days without quotations and a customer list, it didn't work. Decide your five accounts, P&L owners and buyers before you go.

Piri Intelligence Editorial

A trade show isn't for browsing. It's for orders, distributors and competitor intelligence. If three days produce no quotations and no customer list, the result is clear.

Decide before you go

Answer these first:

Which five accounts am I there to find?
Who owns the P&L?
Who has purchasing authority?
Will they enter the sales process within 48 hours after the show?

Otherwise it's entertainment

If not, it's entertainment, not work.

Where Piri helps

Piri's Buyer Intelligence report (one product, one market) identifies priority buyers before the show; International Business Development provides partner-led follow-up afterward.

The takeaway

Five accounts, P&L owners, buyers and a 48-hour follow-up—set before the show, or it's not work.

Next steps

Pick five accounts before the show: Buyer Intelligence Follow up afterward: International Business Development

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02 · Taiwan · Demand generation · Selling to manufacturers

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From 1990 to 2010, many Taiwanese export factories relied on trade shows, long-standing customers and overseas agents. Those channels are weakening, leaving well-equipped factories with weak demand generation—and the people who can fix it work at multinationals.